Real Madrid have joined the race to sign Antoine Griezmann, with the Spanish giants reportedly viewing the exciting playmaker as a cheaper alternative to Luis Suarez.
This is according to unnamed reports cited by The Daily Express, which claim that Los Blancos are now looking elsewhere for new recruits with their chances of landing the Liverpool striker appearing increasingly remote.
Real Sociedad starlet Griezmann - who can also be deployed anywhere across the frontline - is now believed to be the focus of their attentions, with huge question marks still lingering over the future of Alvaro Morata.
Such a pursuit will presumably pose a real threat to the respective transfer plans of Arsenal and Chelsea, with both clubs reported to be admirers of the £25 million-rated Griezmann.
It is at this stage unclear as to what impact Chelsea's completed deal for Cesc Fabregas has had on their interest in the Frenchman, although the club's reported desire to land Luka Modric hints that they may well still be in the market for a new versatile and forward-thinking midfielder.
Arsenal, meanwhile, could presumably consider Griezmann as a useful and highly-promising addition who could be deployed as support for compatriot Olivier Giroud and also potentially increase competition for his place in the team.
With Griezmann - who will have the opportunity to further cement his status as one of European football's most promising young talents this summer as member of Didier Deschamps' France squad for the World Cup finals - having spoken on more than one occasion about additional interest in his signature from Paris Saint-Germain, it appears that he may not be short of offers in the event that he does wish to bid farewell to the Anoeta Stadium.
Quite whether Real Madrid would be the sensible option for Griezmann at this stage of his fledgling career, however, must be considered somewhat doubtful.
While a place at such a prestigious club - the reigning European champions, no less - would certainly boost his chances of competing for major honours, the competition for places at the Santiago Bernabeu is so fierce that he could easily be reduced to an occasional substitute.
While Griezmann may rightly have considerable belief in his own ability to succeed, he should exercise a significant degree of caution in the short-term to ensure that he does not jeopardise his own development.