Cesc Fabregas confirmed his transfer from Barcelona to Chelsea in the hours leading up to the opening game of the 2014 World Cup in Brazil and made a lot of Arsenal fans very upset in the process.
Twitter was awash with Vines and Instagrams of Gooners burning their replica shirts adorned with the name and number of their former captain, as a statement from the 27-year-old spoke of how delighted he was to be moving to Stamford Bridge and getting to work under Jose Mourinho - a manager he had a very public falling out with in the not too distant future.
What was he supposed to say, though? He mentioned that Arsenal had an option to sign him and Arsene Wenger decided not to take it, which is as much of an admission that he wanted to return to the Gunners as you are going to get in a statement announcing he's joining their rivals. It was never going to matter what he said though, football is an emotive pastime and the sense of betrayal in a significant number of the Gunners faithful will not recede any time soon.
Perhaps questions should be asked of Wenger in all this; the Arsenal manager had the option to sign one of the most impressive midfielders in world football who wanted to join them for less than what they sold them for, but decided against it. He did so knowing that Barcelona wanted to sell and one of his Premier League rivals were more than likely to be the ones to snap him up - it is a decision that could come back to haunt him.
From the looks of it Fabregas' switch to west London may not be the only transfer this summer that could leave fans of the players' respective clubs getting a bit blubbery. There have been a number of reports suggesting mega-money moves are on the cards for come of the most loved and most important stars across Europe.
GMS have looked at the transfers being mooted across the European press and picked ten that could make fans cry - click the slideshow to see who they are...