Maria Sharapova must be careful not to let her preparations for winning a second Wimbledon crown be affected by confectionery goodies, as she prepares to open a new London shop.
That's right, the Russian beauty is set to open a pop-up shop for her sweets company while she competes across the capital.
'Sugarpova', as it is creatively named, is coming to town for a limited time only. The French Open winner has been busy on Twitter keeping fans updated on the progress of the temporary home for the business, which will be just down the road from the championships.
The brand covers sweets, gifts, fashion and much more. Fans of the tennis star in England will finally get the chance to test out the range, although it has featured in Selfridges previously.
This is just one venture in a long line of others for the 27-year-old off-court. The former world No.1 has tried her hand at modelling (she is the face of Sugarpova too), and has entered the fashion world with her own labels.
However, it seems as though the five-time Grand Slam champion is keen on seeing her sweets company succeed the most.
At last year's US Open, in an astonishing marketing move, Sharapova had submitted a request for her name to be temporarily changed to Sugarpova before shelving the plans.
Despite pocketing over $30 millions worth of prize money in her career, the current world no.5 is keen to be successful in the business world: “I really want to expand," she said. "I see going into cosmetics then fashion. Right now I want to establish myself in the candy business."
It hasn't all been sugary fun for Sugarpova and its founder though, at the time of launch - the National Obesity Forum criticised the player for using her high-profile to promote unhealthy food.
Clearly, however, Sharapova hasn't eaten too much of her own goods. The tall blonde will need to keep away from the treats for the next few weeks at least if she is to build upon her recent good form.
A second Roland Garros triumph in the final against Simona Halep last week provides good preparation to repeat the heroics from her last win on the grass Grand Slam.
Although to some it may feel like only yesterday, it has actually been nearly 10 years since the 17-year-old shocked the world to take her first Grand Slam title at Wimbledon.
So far it has been a happy return to London for Sharapova, the omens look good. Aside from her businesses progress, she also watched boyfriend Grigor Dimitrov stroll to Queen's glory before being thanked for her "amazing support".
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