Success in football is largely defined by what a player wins on the pitch, but more and more emphasis is now being placed on matters off the pitch.
When it comes to football in the marketplace, endorsements now represent a huge chunk of a player's total income and, in some cases, even surpasses their wages at club level.
Selling their image and endorsing products is worth millions if you have the right look and some of the world's best footballers have taken advantage of their ability to influence the masses.
Most of these players are currently strutting their stuff in Brazil for the World Cup and Forbes have kindly put a list of the 10 highest paid athletes when it comes to endorsements.
Click through to see how much the biggest player's in the world are being paid for wearing the right clothes and drinking the right drinks.