Likes a pesky middle child desperate for attention the Premier League interrupted World Cup fever to produce next season's fixture list, giving reasons for Manchester United, Arsenal, Chelsea and Liverpool fans to have very different views on how their sides will fare in the early part of the campaign.
Now there are a particularly vocal group of supporters who will have you believe that you play every team twice and it doesn't matter what order those games arrive in, sorry guys but that is a ludicrous claim.
Getting a favourable run of fixtures or avoiding having to play top teams in quick succession can help keep momentum on track just when it matters most, just ask former Manchester United manager David Moyes.
His die was cast almost immediately following a run of five opening fixtures which included Chelsea, Liverpool and Manchester City.
Moyes failed to win any of those matches and never really regained momentum during 10 disastrous months at Old Trafford, which is a huge reason Louis van Gaal should have taken five minutes away from Netherlands duty to cast his eye over his list of opponents for next term.
There are also definitely considerations for their traditional title rivals. Are early games favourable enough to blood new signings? Do they give room for manoeuvre in terms of waiting until deadline day for the big deals to go through, as the Gunners did with Mesut Ozil last summer?
Let's find out by looking at the key storylines affecting the Premier League's big six following today's news.