New Charlotte Hornets uniform ushers in new NBA era

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It has been a source of conversation for every NBA fan in the state of North Carolina since the Charlotte Bobcats were dumped out of the NBA play-offs by the Miami Heat.

The then named Bobcats lost four straight matches against the Heat in the first round of last season's play-offs to bring their off-season to an early end.

Now with the new name of the Charlotte Hornets, the fans have now got a look at the Hornets first uniform.

Showing three uniforms in the colours of white, light blue and dark blue, the new Charlotte uniforms - which can be seen here certainly do look nice, but there's something missing.

Well for the first time ever, the NBA logo will not be on the front of the jersey but instead on the back.

It won't just be the Hornets making the change because every NBA team will be moving the classic red and blue with the white outline of Jerry West to the back of their jerseys.

It will be placed just below the collar on the back of the jersey where many teams have their team name placed.

Speculation is surfacing though that the vacated space on the front of the jerseys could be used for advertising from selected sponsors.

Sponsorship on the front of NBA jerseys could be worth over $100 million which is great for business.

But at what cost?

American sports are quite typically heavily commercialised, the Super Bowl, arguably the biggest sporting occasion in the world, features many adverts and that could be the reason many international fans choose not to watch.

Half-time reports, replays of key moments, post-game interviews all tend to have sponsors in the big sports but jerseys were the only sponsor free area.

That may be about to change now and I have to ask, with so much commercialization already around, how would fans adapt to this?

Adverts all around the stadium and on the TV is one thing but to put it on the shirts that the fans buy and walk around wearing is something completely different.

We'll have to wait until the end of next season to see if shirt sales were actually affected or not, but if they are it will be interesting to see if the league will revert back to the traditional layout.

Charlotte Bobcats
Miami Heat

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