Novak Djokovic produced the stand-out performance on Wimbledon day one, claiming a 6-0, 6-1, 6-4 victory in just under an hour and a half on Centre Court.
Mark Bollons reports live from Wimbledon
The world number two was third out onto the big stage at SW19, following defending champion Andy Murray and women's number two seed Li Na after their respective straight sets victories.
Not to be out done, the Serbian quickly went about his business against Andrey Golubev. Ranked number 56 in in the world, the Kazakhstan native was expected to be a tricky, albeit beatable, opponent for the French Open finalist.
It wasn't the case, as Djokovic gave the 26-year-old no time to settle into the occasion, as coach Boris Becker watched with a smile from the stands. His treatment of the lower-ranked opponent was reminiscent of a determined Becker - three time champion here - from years gone by.
11 STRAIGHT GAMES
It took Golubev 12 games to get on the board, avoiding a second 'bagel' in just over 45 minutes. With a little bit of confidence, he made a decent fist of the third, but didn't have the weapons to trouble Djokovic or take the rare chances that came his way.
The outcome was, in the end, inevitable, and unsurprisingly last year's beaten finalist was happy with his display in his post-match press conference.
"Coming into Wimbledon with no official matches, it always gives you an extra reason to get that commitment and focus from the start and try to play as best as you can," he said.
"So that's what I did. I'm very, very pleased with my performance overall today. You know, in the third, credit to him coming back, playing some good points. But generally it was the match that I had control over, and just happy with the performance."
It was a day of little drama in the men's draw, as Murray, Tomas Berdych, David Ferrer and Mikhail Youzhny all won. Queen's champions Grigor Dimitrov was also impressive in his win over Ryan Harrison, and the number 11 seed is expected to go deep into the two weeks of the tournament.
Number 18 seed Fernando Verdasco was the biggest casualty, although the Spaniard's prickly relationship with grass is well-known. In-form Australian Marinko Matosevic took advantage, whilst young Bernard Tomic was another winner from the same nation.
25th seed Andrea Seppi was a loser in five sets to Leonardo Mayer, whilst British hopes fell by the wayside as Dan Evans, James Ward, Daniel Cox and Kyle Edmund all failed to take advantage of their wild cards.
Jo-Wilfried Tsonga, the number 14 seed, leads 5-4 in the fifth set of an epic encounter with Jurgen Melzer on Court One, and they will resume first up on the same court on Wimbledon day two.
STOSUR & STEPHENS OUT
In the women's singles, 17th seed Sam Stosur and 18th seen Sloane Stephens both suffered straight sets defeats, but there was joy for Britain's Natalie Broady as she beat Timea Babos 6-0 in a decisive third set.
Johanna Konta was the other Brit in action, but she lost a close third set to exit the competition. Heather Watson makes her start tomorrow, and will be hoping to build on an impressive showing at Eastbourne.
As for the big names in action on the opening day, there were wins for Victoria Azarenka and Venus Williams to go alongside Na, whilst former champions Petra Kvitova was impressive in a 6-3, 6-0 win over Andrea Hlavackova.
Number four seed Agnieszka Radwanska leads 4-2 in the first set of her match before play was called to a halt, whilst Caroline Wozniaki is a break up in the second set after claiming the first against Shahar Peer. Both will look for speedy conclusions when they continue tomorrow on day two at Wimbledon.