Cristiano Ronaldo hasn't exactly lit it up in Brazil this summer so far - but he still needs to look good.
That means it's time for another haircut, and this time he's gone extravagant. Sporting a mohawk, Ronaldo was snapped at Portugal training and it wasn't long before it was all over Twitter.
We first spotted it thanks to @edmacieldesa, so a hat tip to you sir. As for Ronaldo, the Real Madrid superstar is practically Portugal's sole hope for the tournament this summer.
Ronaldo at the World Cup
A disappointing defeat to Germany was followed by a last-ditch draw salvaged against the United States, thanks largely to a supreme cross from CR7. But he seems to be carrying a knock, or at the very least he's not over the knee injury picked up pre-tournament.
In fact, you can see in the picture linked to above that he's got a knee strap across his left knee.
His teammates constantly defer to him at almost every opportunity, and he's under immense pressure to deliver as Portugal head into their final group stage match against Ghana on Thursday evening.
So how do you deflect attention? You get a mohawk. A nice, under the radar chop to help keep the paps at arms' length. Or maybe not. In fact, it's not the first time Ronaldo has made the headlines for his haircut, there was speculation his zig-zag effort against the United States was a tribute to a sick child. But it turns out that wasn't true.
While we're here and talking about haircuts, we might as well congratulate the Madrid forward for bucking the trend. Is it just me or does every other player at this World Cup have an Olivier Giroud-style, short on the side, long on the top?
I'm not sure what you're call it, but it seems to be everywhere. Anyway we digress, it's not every day that you get the opportunity to write an editorial around haircuts, and really I'm not qualified to talk about them - just look at my effort.
In fact, maybe I'll get a mohawk too...