Just when we think that Luis Suarez has turned a corner with his behaviour, he decides to ruin his wonderful season by committing another disgusting, this time on football's biggest stage. FIFA must act, and it could end up helping them.
FIFA, world football's governing body, has had it's fair share of controversy in recent times. Corruption, bribery and dissension have all detracted from what FIFA do and turned it into a laughing stock at times. The organisation's president, Sepp Blatter, has always divided camps, but he is facing an unprecedented level of opposition following the latest claims of corruption.
The stories of alleged bribery around the World Cup voting came at a very bad time in the lead up to a World cup itself. That, coupled with the protests in Brazil at the staging of the tournament costing the country too much money, mean FIFA could have done without the latest controversy involving Suarez.
However they could potentially see the opportunity to regain some credibility and show that they have their priorities in order. Rather than bitter in-fighting and alleged 'back-handers', FIFA need to remind people that they put football first and want to preserve the integrity and decency of the beautiful game.
FIFA must show that above all else, football is the most important thing and that money, sponsorship and corporate deals will always come second. Fans of the game need to know that the world governing body will always protect their beloved sport and ensure it continues to be respected around the world.
Having to punish a popular player will always be a difficult thing. Suarez kept his head down last season and produced some outstanding performances to walk away with player of the year awards and the Premier League's Golden Boot award. This went some way to restoring his battered reputation following a ban for racist remarks made to Patrice Evra and that now infamous biting incident involving Branislav Ivanovic.
This new indiscretion has completely undone that hard work he put in last season and ensured that it is what everyone will be talking about. The World Cup has been very successful so far and FIFA will want to act quickly to avoid this taking the attention away from a very exciting tournament.
FIFA have to show that a player's reputation will have no impact on how they are dealt with, Suarez being arguably the third best player on the planet right now should not influence how robustly they decide to sanction him. This is the third time he has bitten an opposition player and sat out 10 games recently for the last offence, but this latest incident shows that he has not learnt his lesson and the right message has to be sent out that this behaviour will not be tolerated.
FIFA have the power to impose a two year ban from football, but they have never done that for an incident of this nature. The financial implication on Liverpool will be huge should a ban of this nature be issued and Suarez could find himself in breach of contract. It is more likely that any ban imposed would only apply to international matches as the incident happened on the international stage.
However, some are certain to see that as a weak decision, as this behaviour has happened before and needs to be stopped. Although it is an honour to play for your country, continuing to star at domestic level and collecting £200,000-a-week in the process doesn't seem like a sufficient punishment.
FIFA need some positivity soon, they also need to be seen as the authority they claim to be. This is a perfect chance for them to show it.
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