Liverpool have abandoned their efforts to sign Sevilla defender Alberto Moreno, after the clubs failed to agree a fee for the Spanish international, as reported by TalkSPORT.
Liverpool have reportedly been involved in negotiations with Sevilla since the beginning of June, and have even offered Sevilla president a sum of around £17 million for a player long admired by Brendan Rodgers.
Moreno is regarded as one of the best young left-backs in Europe, and was at the heart of their Europa League success last year, however it appears that Sevilla Sporting Director, Ramon Rodriguez Verdejo, is not willing to let his star player leave the club unless somebody pays over the odds.
Clubs couldn't agree fee
Rodriguez Verdejo told Spanish newspaper El Correo de Andalucia: "The matter of Alberto is practically settled. We couldn't reach an agreement and I don't think it can be revived,"
"It was great offer but the player is only 21 years old and it's possible that the catharsis of being with the national team had a positive effect.
"He has a lot of room to grow and the coach is very happy to have him.
"My feeling is that the negotiations are paralysed and I don't see any hint that they will be restarted."
Clearly Rodriguez Verdejo believes he has a young player that could be worth far more than Liverpool's offer a year or two down the line.
Sensible business for a club that is no longer under financial stress following the sale of their captain Ivan Rakitic to Barcelona for a reported £25 million.
Moreno has three international caps to his name, however he was cut from the initial 30-man World Cup squad by Vicente del Bosque's.
Following Spain's disastrous early exit from Brazil, wholesale changes are expected within the Spanish squad which will provide a Moreno an opportunity of establishing himself in the national team, supporting the sporting directors thinking on hanging on to the player a little longer.
Moreno in action against Manchester United
Moreno is also born and bred in Sevilla so the 21-year old won't have too much problem staying in the Andalusian city for another season or two.
Sanchez and Shaqiri
The news will come as a blow to Rodgers who has been rather successful in the transfer window so far following the acquisition of Emre Can and Rickie Lambert.
If more reports are to be believed, Rodgers is on the brink of landing Xherdan Shaqiri from Bayern Munich and Alexis Sanchez from Barcelona in a stunning attacking swoop for the club.
Rodgers, however, is desperately searching for defensive resources and will have to turn his attention elsewhere