Luis Suarez is a man who simply doesn't learn, and by the looks of it, neither do FIFA.
The striker has just been handed a series of bans and fines that are as follows:
A nine match ban from international football - ruling him out of the rest of the World Cup.
A four month ban from football all together - including a stadium ban, anywhere in the world.
A fine of £66,000.
Not good enough
This simply isn't good enough from FIFA. In the context of what he has done, and where he did it, he has got away laughing. Suarez was seen walking down the tunnel with a smile on his face after the game, it's still likely to be there after seeing this.
Let's break down what FIFA have thrown at him one-by-one. First of all the fine will be a non-factor, we're talking about a multi-millionaire here, he could afford to pay that fine after just a week's wages, and still have some change left over to go on holiday.
When top flight players, and indeed world superstars are concerned, monetary fines are becoming more and more insignificant to a player.
Financial penalty pointless
Getting fined £66,000 would cripple most people, and I'm sure it hurts Suarez, but with money he is earning and will continue to earn, he won't mind too much.
The nine match ban from internationals effectively rules Uruguay out of the World Cup. Suarez has carried them through the tournament, with Cavani struggling to make a real impact, he will be missed by his team and country.
He is at the peak of his career, so missing the rest of the World Cup will be a blow to him, he could have cemented his long desired move to Real Madrid at the end of this World Cup. But he is still young enough, at 27, he still has at least one more World Cup in him.
Suarez to suffer in other ways
The four month ban from any involvement in football, bizarrely including stadiums, will hurt him the most.
He will now not be able to represent Liverpool until October 26th, a chunk of the season would have already passed by this point, and with it potential title hopes of Liverpool.
The ban will also turn off potential suitors, knowing they won't get their moneys worth for a while, and when Suarez does go it will be for a massive sum.
But FIFA have gone soft on their decision. Suarez should have had the maximum ban from football, one that could last two years or 24 matches.
Longer ban needed?
A longer ban could have potential got the message across to the troubled striker that it is not acceptable behaviour. If is made to sit out for more than half a season, or two years, perhaps he may decide to get his act together.
Suarez isn't a normal player, this is third time he has bitten a fellow professional, in any other job he would get the sack and face legal action. So why are footballers above this?
It remains to be seen if Liverpool will further discipline the player, with reports coming out that they will wait before making a decision.
For now Suarez will put his feet up, he has now missed 34 league games through suspension, without ever getting sent off. Quite an impressive stat for an equally impressive player.
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