Luis Suarez has lost his first major sponsorship deal since his World Cup biting shame.
Online bookmaker 888poker confirmed they have terminated the Liverpool striker's contract after he was slapped with a four month ban from all footballing activity, following the incident with Italian defender Giorgio Chiellini.
In a statement released the betting firm said: "888poker signed Luis Suarez following a fantastic season for which his achievements were widely recognized."
"Regrettably, following his actions during Uruguay’s World Cup match against Italy on Tuesday, 888poker has decided to terminate its relationship with Luis Suarez with immediate effect."
Adidas, who also sponsor the striker, announced on Thursday that they fully supported FIFA's decision to ban the Uruguayan.
The German sportswear giants also confirmed they will not be using Suarez for any additional marketing campaign during the remainder of the tournament in Brazil.
However they have once again refused to terminate his contract, instead they would remind him of "the standards we expect of our players."
The 27-year-old will now miss Uruguay's last-16 game against Columbia on Saturday. The president of the Uruguayan FA Wilmar Valdez has confirmed they will be appealing the ban.
He told local media: "‘We are preparing our appeal to present to FIFA in the next few hours. It’s an extremely excessive punishment, there was not enough evidence and I have seen more aggressive incidents. It feels like Uruguay have been thrown out of the Word Cup."
As Suarez returned home, hundred of fans flocked to Carrasco International airport to show their support for the star of the national team.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/1a2u3KU
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.