Arsenal have formally kicked off a five-year partnership with kit manufacturer PUMA by unveiling a teaser of a new all-white strip, a week ahead of the official unveiling of their first home shirt under the lucrative new agreement.
The Gunners are now officially partnered with Puma in a deal worth £30m-per-season for the next five years, part of a commercial strategy which Arsenal chief Ivan Gazidis believes can keep the club at Europe's top table while remaining on a strong, self-sufficient financial footing.
To mark the end of a 20-year association with Nike and new beginning with rivals Puma the Gunners used their official website to pose a teaser of a new kit that looked more like something you'd expect see at White Hart Lane.
Arsenal's light-hearted teaser is highly unlikely to be an official strip either released or worn next season, but the Gunners have played in that particular shade in the not too-distant past.
Arsene Wenger's side wore white as the predominant colour in their away kit during the 2007/08 campaign, but that shift from the traditional changed yellow and blue was shortlived.
Puma are not expected to deviate too much from the familiar colours Arsenal fans have come to expect with their efforts for the 2014/15, the first of which is set for a high-profile unveiling on July 10.
First glimpse this weekend
Arsenal's first official game in a Puma kit will actually come this weekend and will be worn by the ladies team, who will don a specially commissioned one-off strip for their Continental Cup clash against Chelsea on Sunday.
Puma are clearly very keen to maximise the biggest long-term commercial commitment in the company's history and when pre-season gets up and running you can expect to see plenty of Arsenal stars snapped in Puma gear, with a number of current first-team regulars including Olivier Giroud and Santi Cazorla also signed to boot deals with the same firm.
Ultimately Arsenal fans are probably more interested in Arsene Wenger using the Puma deal as a platform to go out and sign top-class players this summer, but for the next week at least they will have to make do with kit teasers.