Year after year there's speculation about whether or not Arsene Wenger will spend big in the transfer window, but this summer he should go all out to sign Porto striker Jackson Martinez.
The Porto striker has been a regular goalscorer for the last two seasons, and he could be the final piece in Arsenal's attacking puzzle.
Lack of competition
With the likes of Mesut Ozil, Santi Cazorla and Theo Walcott in their side Arsenal have plenty of creativity, but far too often Olivier Giroud has lacked competition for the role as lone striker.
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That was all too evident last season as Wenger was left to call upon the inexperienced Yaya Sanogo or Danish maverick Nicklas Bendtner when Giroud was unavailable, and that's exactly why he should look for striking reinforcements.
Last summer there was talk of a move for Luis Suarez or Gonzalo Higuain, but this year it's Martinez he should look to. The Colombian ace is a natural finisher, something he's proved with 46 league goals over the last two years.
Though he may not be as adept as Giroud when it comes to holding the ball up and bringing others into play, he certainly knows where the back of the net is, and that's something Giroud has struggled to do against the top teams.
Reports at the weekend suggested Arsenal have already opened talks over a possible £20million move, but Wenger should still pursue the Colombian even if the price tag is higher.
Martinez' pace and power would add a new element to the Gunners' play, and also be a huge benefit to a sometimes isolated Giroud.
By signing the 27-year old Porto man, Wenger would have a genuine option of playing two up front, and Giroud is likely to blossom with a natural goalscorer alongside him.
Champions League experience
Though he managed to score 16 league goals last season, the Frenchman isn't likely to fire his team to league glory, and having ended their trophy drought last season, that must be the aim for the north London club.
Stepping up from the Primeira Liga to the Premier League is undoubtedly a big ask for Martinez, but at 27 he certainly has plenty of experience, and he has proven he can score goals at Champions League level.
Being able to play balls in behind for an explosive front man is something Arsenal haven't been able to do in recent seasons, even former captain Robin van Persie was unlikely to beat defenders with raw pace.
That's something Arsenal should be looking to do with the passing ability of Cazorla and Ozil, and Martinez will not need a second invitation to get behind defenders and have shots on goal.
Having spent big on Ozil last summer, we know there is money to spend, and Wenger would be foolish not to follow up his interest in Martinez.
At 27 he's likely at the peak of his career, but there's nothing wrong with signing the finished article rather than hoping a young star can fulfill his potential, and that's something Wenger has failed to do in recent seasons.
Should he decide to focus his attentions on the Colombian striker you can expect Arsenal to once again be lifting silverware at the end of the season.
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