Karim Benzema smashed in 24 goals for Real Madrid last season and is finally matching his immense talent to consistent performances for club and country each and every time he plays, but still can't seem to find the star billing he deserves as the main central striker at the Bernabeu.
Real Madrid are a club who are always going to be linked with the very best centre-forwards if they become available, so it comes as no surprise that Colombian hitman Radamel Falcao looks on the verge of a return to La Liga, a competition that he excelled in for bitter city rivals Atletico before taking the money and running to Monaco last summer.
Benzema surely deserves better though and the prospect of giving up his number 10 shirt to Falcao next season should send alarm bells ringing. At 26 he is approaching the peak of his powers and should not be playing second fiddle to any other player in his position.
Trouble in paradise
Despite being a key part of Madrid's march to Champions League glory last season Benzema's brilliant form went largely unheralded, with Cristiano Ronaldo and Gareth Bale taking the plaudits even though all three played huge parts in finally bringing La Decima to the Spanish capital.
France's strong World Cup campaign to date has given Benzema a glimpse of what it could be like if he decided to turn down Madrid's contract offer and move on.
Benzema has been the star man for Les Blues and relished the responsibility of being an experienced campaigner in a young team full of promise, scoring three goals in four games and providing far more for the team than just predatory instincts in the final third.
There's no question that his talents are at the very least under-appreciated at Madrid, so maybe it will take a move similar to the one Mesut Ozil made last summer to help Benzema be recognised as one of the planet's best players.
Gunner make a change?
Arsenal fans are probably desperate for persistent speculation surrounding a €40m move to the Emirates to become a concrete offer from Gunners boss Arsene Wenger, and in fairness the deal should make perfect sense for both sides.
For a start Benzema is still seeking validation to some degree despite being one of the world's best forwards. Would he be able to score so frequently for a side that didn't have Ronaldo, Bale or Di Maria lining up chances with alarming regularity? Is he truly a clutch player at the highest level, able to take one opportunity if that's all he was provided with the pressure on?
Arsenal would give Benzema the chance to shut the critics up once and for all at club level, much like Didier Deschamps has allowed the clever forward to do for Les Blues.
Wenger should be Benzema's first phone call if he finds out Falcao has officially signed for Madrid, once his World Cup commitments are over.
Arsenal have a project that looks all set to deliver the goods if Wenger can find the right players, backed by a £150m, five-year deal with Puma and still to get the very best from £42.4m man Mesut Ozil.
The Gunners have a rich tradition of getting the best out of French stars and Wenger should use that to his advantage and persuade Benzema his future lies elsewhere, for the benefit of both parties moving forward.
Wenger desperately needs a new top-class centre-forward, Benzema needs to be the main man at a top team or they may always be question marks surrounding his true worth. Surely a match made in heaven?