Dom Dwyer is not exactly a household name outside of those who follow MLS, but this Monday morning he was worldwide news after he took taking a selfie to a new level.
The Sporting Kansas City striker is on form this season, netting 12 goals in only 17 appearances, and his latest strike was memorable for more than the cool finish from just inside the box after a defensive blunder.
Chicago Fire were the opponents and central defender Patrick Ianni was left red-faced after a terrible blunder let Dwyer in to open the scoring at Sporting Park in Kansas City. However, the highlights reels are unlikely to dwell too much on his awful piece of defending on 33 minutes - he got the ball caught up in his feet in front of his own area and was dispossessed - thanks to what happened next.
Headed for the fans
The English forward ran towards fans and made a picture taking gesture towards one of the photographers behind the hoardings. It was obviously pre-planned because the snapper had a phone ready for the 23-year-old to take his selfie with Sporting fans with teammate Soony Saad.
Will anyone better this?
We are in the age of selfies in unexpected places and this will likely prompt some other sports stars to try and outdo Dwyer - elaborate goal celebrations have been around in football for some time.
WATCH: Sporting Kansas City striker Dom Dwyer does goal celebration selfie
Fans that got in on the celebration loved it and it garnered a deal of support and praise on social media - though the nature of social media means there was plenty of criticism too - but one person who was not impressed was quite an important figure.
Not everyone found it funny
Referee Alan Kelly did not see the funny side of things and brandished a yellow card once he realised what had actually happened - a booking GMS think was a bit harsh, but there you go.
Sadly for Dwyer his goal was not enough to seal the win and it took only seven more minutes fro MLS veteran Mike Magee to level the scores, which would stay level until full time.
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