WWE is a constantly evolving organization with CEO Vince McMahon always on the look out for ways to improve it's product. So when legendary wrester Stone Cold Steve Austin offers up some ideas it is more than likely that the powers that be prick their ears.
Austin's latest comments regarding the state of the WWE however are not likely to be met with smiles from the likes of McMahon, or some of the current crop of WWE superstars.
Speaking recently to the Brighthouse Sports Network Steve Austin voiced his concern over the WWE's insistence on using scripting for their promo pieces in between the action in the ring:
"I disagree with (scripting). I think the nature of a promo has to come from your heart and your guts and you have to mean everything that you're saying," Stone Cold explained.
"Now is the perfect time to go back to that formula.
"You learn to sink or swim. And guys and gals will start to learn to swim again. That's what's going to make the product feel more organic, more spontaneous and more real."
Stone Cold Steve Austin was of course one of the leading figures during the WWE's (or WWF as it was then known) famed 'Attitude Era' of the late 1990s early 2000s. That period was both praised and criticised for it's dramatic, sometimes controversial nature but the likes of Austin and The Rock were lauded as some of the greatest wrestlers ever to fight or get hold of a mic.
I mean who can forget their incredible dual in the run up to WrestleMania 15...
With so many memorable catchphrases and appearances throughout his decades in the WWE Stone Cold is certainly a man who can speak with authority on what it takes to reach the top in the wrestling business.
And whilst the likes of Daniel Bryan,The Shield and, perhaps most impressively, The Wyatt Family have proved their ability to whip a crowd into a frenzy in recent times using only their promos, Austin may well have a point regarding some of the company's other stars.
His return alongside The Rock for a special appearance at WrestleMania back in April was one of the most hyped moments of the entire show. With the WWE currently in the process of firing wrestlers and pegging back their spending the ability of its remaining superstars to perform to the highest level is vitally important.
It's just a shame we are Austin himself cannot pick up the mic again for one last unforgettable promo.