Everybody likes to get a bargain, but that's not always possible. When you're shopping for something you desperately need and have a deadline to get it, you're setting yourself up to overpay.
In the mad, mad world of football finance anything goes. You can buy a Marouane Fellaini for £28m or a Yohan Cabaye for £8m, pick up a Robin Van Persie for £24m or pay £3m more for an 18-year-old left-back.
Finding value in the market is hard enough, but it becomes practically impossible after a World Cup.
But what do you know, just about every Premier League club is in the market to strengthen and the World Cup is just about to finish!
Arsenal need a striker, Manchester United a centre-half, Chelsea a central midfielder and centre-half, Barcelona a Luis Suarez. Get ready to pay big though chaps, because these five superstars are ridiculously expensive.
Here we profile five transfer targets that have seen their valuations go sky-high...