Football

West Ham badge change decision due this week

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Results of a poll on West Ham’s proposed badge change ahead of their move to the Olympic Stadium are expected this week, according to BBC Sport.

Fans were asked by the club to vote on whether they wanted to see a redesigned crest, with the iconic image of Boleyn Castle removed, two crossed hammers in the centre and the word ‘London’ written underneath.

Results of the survey are expected to be released by the club this week, after voting ended on July 10th.

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Any change would be introduced for the 2016-17 season, when West Ham are due to move to the Olympic Stadium, which is about four miles from their current ground.

The club’s board has stressed that if enough fans oppose the proposed new crest – which the club have labeled ‘bolder, cleaner and more vibrant’ – they will still maintain the current one.

The removal of the castle is due to its link with the ‘Boleyn’ stadium name, which itself was as a result of the stadium being built next to a house that used to belong to Henry VII’s wife Anne Boleyn, named ‘Boleyn Castle’.

Mixed reception

Opinions are split among fans on the proposed change, with some fans unhappy at the loss of the historic castle and baffled by the 'unnecessary addition' of ‘London.’

A recent survey conducted by club fanzine Knees Up Mother Brown yielded a 67% opposition to the badge change, from 500 fans.

Yet a consultation with fans that the club produced around the redesign showed 77% backing in favour of a change to the crest.

Commercial concerns

Some cynics have also claimed that the inclusion of the word ‘London’ at the bottom of the badge has been suggested for purely commercial reasons, to provide more global scope for sponsorship opportunities.

The Boleyn Ground – in the Upton Park district of East London – has been home to The Hammers since 1904, but that tenancy will come to an end in 2016, when the side will move in to their new 54,000-capacity former London 2012 venue.

And a decision on whether they will also boast a new badge design for their monumental season is to be announced imminently.

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Topics:
West Ham United
Premier League
Football

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DISCLAIMER

This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

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