The Cubs have a new mascot this year.
And they've caught plenty of grief for Clark the Cub. It's an attempt to make the team appear more fan friendly, with the team's reputation of their home, Wrigley Field, being the largest bar in Chicago.
They want kids to feel welcome, and families too. And, they want to protect the reputation of their new mascot.
That is why, on Friday, the team sued a group of people who have been wearing an unofficial “Billy Cub” mascot costume in Wrigleyville, according to the Chicago Sun-Times.
Who they are
The Cubs claim that the people wearing the suit, the ones they sued, are John Paul Weier, Patrick Weier and three unnamed individuals, according to the Sun-Times.
The costume is a Bear wearing a backwards hat and a grey jersey, which resembles one that the Cubs wear. The team claims that the people wearing the costume are pretending to be a Cubs mascot, which violates the teams trademark. The real mascot welcomes fans to the stadium. The “pretend” mascot wanders the streets outside.
What they did
The biggest concern, according to the Cubs, is the mascot's actions. Billy Cub charges for things like photos. The team also claims that John Paul Weier has social media sites and a website to promote Billy Cub, according to the same report.
More concerning, however, is that the Billy Cub mascot also got in a bar fight recently at a place called Barleycorn, On April 5, the fight was recorded.
The big question now is why teams have mascots at all. For years, Billy Cub wanted to become the Cubs official mascot. For obvious reasons, that did not occur.
The team wants to have full control over what its mascot does, where it hangs out, what it charges and everything else.
The team wants a child friendly mascot to send to community events too.
But, when it was announced, plenty were upset about it, saying that breaking tradition was a bad thing.
There also were plenty of laughs – and even lists – of mascots that don't wear pants.
That led to Deadspin hosting a contest where readers could submit photoshopped photos of Clark the Cub. That led to one of those photos including a penis. And, it led to a TV station then using the photoshopped image with a penis in its telecast. Embarrassing, for sure. Accidental also.