Chelsea are hoping to receive close to £20 million for the services of Fernando Torres as former club Atletico Madrid seek to negotiate the Spaniard's return to the Vicente Calderon.
Reports that first surfaced on Monday morning suggested that Atletico were indeed in discussions with Chelsea over a return for Torres, although it was also claimed that they were initially reluctant to match his £13 million price tag.
However, according to the latest speculation from The Daily Mail, Chelsea seem to be holding out for even more money, with the striker also believed to be less than keen on having to take a paycut to his current £8 million-per-year deal at Stamford Bridge.
Chelsea's desire to receive as much as possible by way of financial compensation for Torres is certainly understandable when you consider the enormous £50 million sum they paid to bring him to West London from Premier League rivals Liverpool back in 2011.
Despite having developed a fearsome reputation during his spell at Anfield, Torres has largely struggled to reproduce his best form at Chelsea and has often been subjected to fierce criticism from fans and pundits alike.
With Jose Mourinho already having sanctioned the sale of Demba Ba to Besiktas and seen Samuel Eto'o leave the club, Torres may be forgiven for thinking that he would be given the opportunity to battle with international teammate - and former Atletico frontman - Diego Costa for a starting berth next season.
However, with the future of Romelu Lukaku still unresolved and Chelsea believed to have offered club legend Didier Drogba the chance to return to the club on a one-year deal, Mourinho would presumably not mourn his departure in the short-term.
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Atletico's busy summer
It has certainly been an eventful summer so far in the transfer market for Atletico, whose incredible success - they triumphed over Barcelona on the final day of the season to claim the La Liga title and also reached the Champions League final - in 2013/14 has led to massive and sustained transfer interest in several of their key players.
While Costa and Brazilian full-back Filipe Luis have both joined Chelsea, David Villa declined to extend his stay at the club and manager Diego Simone has also lost the services of first-choice goalkeeper Thibaut Courtois, who returned to England recently following a hugely productive three-year loan stint.
A completed move for Bayern Munich frontman Mario Mandzukic in the face of stiff competition should go some way to compensating for the loss of the talismanic Costa, while the addition of Torres would presumably further appease supporters given the popularity he enjoyed during his previous spell with Los Rojiblancos.
Whether they can finance a deal for the 30-year-old given Chelsea's current financial demands, however, seems unlikely at this stage.
Chelsea fans, do you think Torres should be sold? Would he be missed at Stamford Bridge? Let us know your thoughts and opinions in the comment box proved below.