Porto may have sparked a transfer scramble after The Express suggested they have cut their asking price for star striker Jackson Martinez.
The Colombian forward has attracted a number of clubs in the Premier League and in Serie A and, should he be available at a reduced price, they're likely to re-ignite their interest after the news.
Previous reports had suggested Porto would be unwilling to accept anything less than £35million for their number nine, but The Express claim they could now be willing to listen to substantially lower offers.
Last month there was talk of Porto trying to install a £70million buy-out clause in the strikers contract, but talks reportedly stalled, providing a huge boost to potential suitors.
If, as reported, Porto have now set the price tag at a much reduced £16million there will be no shortage of offers for a man who has scored 46 league goals in two seasons in Portugal.
Premier League interest
Among those to have been credited with an interest in the 27-year-old are Premier League giants Arsenal, Chelsea, Liverpool and Manchester United.
Arsene Wenger has already spent big to acquire the services of Alexis Sanchez, but the ex-Barcelona man may be used a wide man, meaning Martinez could be brought in to provide competition to Olivier Giroud.
Chelsea boss Jose Mourinho has also signed one expensive attacker this summer in the form of Diego Costa, but with Demba Ba and Sammuel Eto'o having left the club he has a lack of striking options.
Liverpool have money to spend after the departure of Luis Suarez, and although Rickie Lambert has already arrived and Divock Origi could soon sign, Brendan Rodgers is perhaps still a striker short of a title challenge.
Unlike their three rivals, Manchester United perhaps don't need Martinez. With Wayne Rooney, Robin van Persie, Danny Welbeck and Javier Hernandez in his squad Louis van Gaal already has plenty of options.
Serie A interest
Italian side Napoli had previously been linked with a move for Martinez though nothing came of the speculation.
However, the player's agent Peppino Tirri has spoken about AC Milan and Roma in regards to any possible move.
He told Calcio News 24: "I have not had any contact with Milan for Martinez recently.
"He is a player that [Milan vice-president] Adriano Galliani really likes, as he has admitted in public.Roma have also been thinking about a purchase."
Porto's busy summer
Porto's alleged willingness to lose Martinez for a reduced fee may be a result of the improvements they've already made to their squad this summer.
Attacking pair Cristian Tello and Adrian Lopez have arrived from Barcelona and Atletico Madrid respectively, while defender Bruno Martins Indi will certainly sure up the defence having joined from Feyenoord.