Crystal Palace have completed the signing of striker Fraizer Campbell from Cardiff City, according to several media outlets. BBC Sport have stated that the clause is £900,000, with the fee possibly rising to closer to £1 million.
The Eagles appear to have landed the 26-year-old striker for around £1 million, back-pocket-change in the modern game. The fee alone is almost cause for celebration these days, as even if Campbell is a flop at the South London club, they will not have wasted too much on him.
Campbell's three year deal at Selhurst Park also comes with the option of an additional year and financial bonuses which are subject to the club's continued survival in the Premier League.
The striker is capable of scoring goals in the Premier League. He netted six times in the league last term, which is hardly Luis Suarez standard but it is close to Palace's top goal scorer Dwight Gayle. The Palace striker scored one more goal than Campbell, finishing the campaign on seven.
However, Campbell's impressive three goals in three games during Cardiff City's FA Cup run bring his total for the year to nine goals whilst leading the line of a team that was eventually not good enough to stay up. Gayle finished the season on eight in all competitions, one less than Fraizer Campbell.
Therefore, the new man is arguably a similar pedigree of striker as the Eagles' top marksman but whilst playing in a side which finished rockbottom of the league Palace finished 11th in. So in theory, with a better team supplying him, Campbell could find the back of the net more often than he has done previously in the Premier League.
His defensive work-rate could also be a real asset to the South London club, who will find themselves having to really battle to secure that 40-point jackpot.
The one-time England international also offers greater depth to the Palace frontline, which was far from lethal last time out. The Eagles had to grind out results for the majority of the campaign, except when they dismantled Campbell's Cardiff in a 3-0 victory in Wales.
He is known for scoring in 'the big games' which clearly shows he is able to deal with pressure, which will be ever-present should Palace find themselves in the thick of a relegation quagmire come next spring.
Campbell scored twice in Cardiff's incredible 3-2 victory against eventual champions Manchester City at the start of last season. He then added his third of the league campaign against the former champions Manchester United, before finding his fourth against relegation rivals Sunderland- both games finished as draws. His final two league goals came after the Christmas period in losses against Manchester City and Liverpool. It was almost as though he could only find the net in massive fixtures for the Bluebirds!
If he bags the goal that keeps Crystal Palace in the Premier League at Anfield next May, Campbell will go down in Palace legend. And all for less than £1 million.