Last night it was announced that Liverpool would not be pursuing a deal for Queens Park Rangers striker Loic Remy.
The decision raised a few eyebrows and has courted much controversy due to the contrasting reports coming from each side.
Liverpool claim that they pulled out of the deal due to the Frenchman failing a medical, while Remy's camp claimed that the player is medically sound, but that Brendan Rodgers' side withdrew their offer because Fabio Borini refused a move to Sunderland in order to stay at Anfield.
Remy will be desperate to defend himself, as a failed medical could potential reduced interest from elsewhere.
So what next for Remy? Who else could be willing to swoop for the man who netted fourteen Premier League goals last season?
The Gunners have been linked with a move for Remy even before his loan spell with Newcastle last season had terminated.
It seems like a match made in heaven - Remy declared himself eager to play in the Champions League, while Arsenal are short of firepower in front of goal, with Olivier Giroud the only "out-and-out" centre-forward at the club. They could do with somebody to compete with the sometimes inconsistent Giroud and provide another source of goals.
His relatively low price tag of just £8.5million is also likely to attract the thrifty Wenger, as well as his ability to play anywhere across the front line.
The Toffees have been openly pursuing a move for Chelsea forward Romelu Lukaku. However, recent reports suggest Juventus and Real Madrid are also interested, while Chelsea assistant boss Steve Holland insists no decision will be made on his future until late August, making a move to Goodison Park appear increasingly unlikely.
Roberto Martinez's side can ill-afford to wait too long, with Arouna Kone the only senior striker at the club at present, and a move for Remy would be a quicker, cheaper move for another proven Premier League striker.
Although his high wage demands may prove a stumbling block, the attraction of Europa League football may be enough to lure the versatile Remy (an attribute that could be vital in a small Everton squad) to the blue half of Liverpool.
At times last season Spurs appeared short of another top-class striker to accompany Emmanuel Adebayor. Roberto Soldado has endured a difficult time thus far in England, and Harry Kane has shown signs of promise but has not performed at a high level consistently.
Again, they possess the lure of Europa League and Remy could be the man to help lead their charge for a top-four finish. Even more attractive will be his transfer fee, with the Tottenham board reluctant to splash out following last season's splurge in excess of £100million.
It is still possible that the Frenchman could return to the club where he enjoyed great success on loan last season. He netted 14 times in 26 appearances, endearing himself to the Geordie faithful. Although the club would not be able to offer European football it is a club he knows and a he will undoubtedly be the number one choice at St James' Park, something he may not enjoy elsewhere.
Having said this, Newcastle have already brought in strikers Ayoze Perez and Emmanuel Riviere, and chairman Mike Ashley may be unwilling to fork out on another.
Stay at Queens Park Rangers
QPR boss Harry Redknapp has already insisted that if no club meets their valuation of Remy then he would be more than happy to keep him at the newly-promoted side. Remy is still under a lucrative contract at Loftus Road and would still be competing in the Premier League.
It would not be ideal, but would be a lot less hassle (particularly if his fitness genuinely is an issue) and he could do a lot worse.
It may well be the case that, come September, he has no other choice.