The WWE comes in for a lot of criticism, but one aspect of their product that is never doubted is the video making, the pre-match promo's are always consistently excellent.
The department responsible constantly hit the mark, and whilst the match may not always live up to expectations, you can guarantee the promo will.
The video before the match is vital in so many ways.
It creates that bit of buzz, the hype, around a rivalry. If the video is intense with heavy guitars and drums you know its been a frantic one. But if they take a more subdued approach with focus on the lyrics of a song you know it's been a rivalry based entirely around psychological warfare.
A good video package can sell a match, and more vitally a pay-per-view, if the package before the match it surely mean's that the match must be worth seeing right?
The WWE does tend to save its best work for WrestleMania, but that only adds to the aura of the event, the promo's are something to be looked forward to as much as the event its self.
They have stepped up their game in recent years, and this list does reflect that, but that could be for a number of reasons.
The attitude-era sold itself to an extent, wrestling was massively popular and more in the mainstream, meaning it didn't have to rely on promo's to create a buzz about the event. The editing technology has also become a lot more advanced, obviously meaning the final package looks slicker, all of this just makes the promo's easier on the eye.
By the numbers
One omission from the list is the traditional "By the numbers" video's that are shown before the Royal Rumble, and more recently the Money in the Bank match, these video's are always great fun. But, as they are effectively the same from year-to-year, and they are not highlighting a rivalry it doesn't seem right including them on this list.
So what promo's are going to go down as the best to date?