Liverpool manager Brendan Rogers is aiming to bring silverware back to Anfield this season, after already succeeding his initial goal at the club.
Rogers joined the Reds from Swansea in 2012 and has already guided the club back into the Champions League for the first time since 2010.
Now, it seems that the Northern Irishman is aiming for much more immediately, and he's confirmed he is hoping to bring a trophy back to Merseyside this season.
Change of focus
"I want a trophy this year. My sole aim in the first three years was to get us into the Champions League. I knew what it meant to the city and the supporters, so my drive in that period was to get us back," said Rodgers, according to ESPN.
"Now I want the club to win the big trophies again. That's what I said to the players. The expectancy this season is continual improvement. We want to win. To be successful is winning trophies.
"I don't think it puts pressure on us. We were ahead of schedule last year. I just think there is a real excitement, not pressure of last year. We know we can do it now. We embrace it and I am looking forward to this year.
"We've got players who have had disappointments in their careers and picked themselves up again. We went so close but it is only the beginning for us. I'm super hungry to be a champion and succeed and in the short period of time we have shown we have the credentials to do that.
"The Premier League is going to be as competitive as ever and we've got the belief behind us from the early stages of the season we can win it."
Rogers will be aiming to bring a trophy back to Anfield for the first time since February 2012, when Kenny Dalglish guided the side to the League Cup, beating Cardiff 3-2 on penalties after the pair played out a 2-2 draw after extra time.
Since Rogers took over at the club, Liverpool have been trophy-less and they haven't threatened to win one either, with the fifth round of the FA Cup being the club's best effort. Their title challenge faded towards the end of the campaign last season.
Nonetheless, if the former Swansea manager's aim was to get the club back into the Champions League, clearly, he was sacrificing the cup competitions in order to achieve his goal.
Now in the Champions League, Liverpool have another piece of silverware that Rogers can eye up, and if he was given a choice, it would likely be that or the Premier League if he could win any. The Northern Irishman has just one trophy to his name, when he led the Swans to the Premier League in 2011, beating Reading in the Championship playoff final.
The Liverpool boss will have some big decisions to make this season, as challenging on all four fronts promises to be a tough task for any team. That means he may have to sacrifice one or two competitions in order to succeed in the others. Expect youth players to fill the ranks in both League Cup and FA Cup clashes.