On Monday the announcement was made from the Cincinnati Bengals that they had signed long time Quarterback Andy Dalton to a new deal.
Announced as a massive six-year deal worth $115 million the entire football world has been discussing nothing else.
Of course all of the broadcast experts have had their say, but the one source for response that isn't broadcast, is Twitter.
Twitter finds it's funny bone
The Twittersphere has since exploded with comical tweets all addressing the Dalton situation, most coming from fans of Cincinnati's rivals.
Many had simple messages just questioning the decision to give him such a large deal given his history as the Bengals starter.
Not that he has been the worst player in the NFL over the years, but many have recalled his less than flattering play-off record with the Bengals.
Some of those tweets included:
The Cincinnati Bengals are paying Andy Dalton $115 million to throw interceptions in critical situations. Why? Because they're the Bengals -@SC_Cleveland
I can't believe there is a world that exist in which the Bengals pay Andy Dalton 115$ million. Like wow -@Eliesen_Cover32
The money isn't even the problem for Bengals fans. It's 6 years more years of Andy Dalton as your quarterback -@andrewsharp
Some however had clever word play, like the tweet from Andrew Goldstein which read:
"#Bengals give #AndyDalton $115m? I haven't seen somebody overpay for a red head like that since Richard Gere in Pretty Woman."
Some went further than written messages as they began posing pictures including images of Cleveland Browns Quarterback Johnny Manziel doing his infamous pose but with Dalton's head pasted over it.
Perhaps the best picture tweet however was made in reference to Indianapolis Colts Quarterback Andrew Luck.
Tweeted by a parody account based around Pittsburgh Steelers head coach Mike Tomlin, they sent out a picture of Luck celebrating with the text "Andrew Luck after hearing about Andy Dalton's contract"
Who knows how Luck is really celebrating the news about Dalton today but given Dalton's 0-3 play-off record with just the one touchdown and six interceptions fans may be mixed on the issue.
Either way he is now preparing to take charge of the Bengals and will no doubt be hoping to end the season having finally achieved that elusive post-season victory.