Cristiano Ronaldo is a global sports icon and his seal of approval on any product is enough for it to immediately gain popularity, but like many superstars he can take part in his fair share of strange adverts and his most recent one certainly fits that bill.
Ronaldo has become a part of a Japanese company's marketing campaign for a product named "Facial Fitness Pao".
If there is anyone who is likely to gain the support of millions for a fitness campaign then it is certainly the Real Madrid star, known worldwide for his impressive physique and natural fitness.
However this product is a little different and rather bizarre, the 'Facial Fitness Pao' is simply a face workout which encourages the user to smile and shake the extended pieces of the device up and down.
It seems Cristiano is all down for the workout and gets in the joyful mood of the advert, although he does seem to be the only person not to put the product in his mouth throughout the video, maybe that was a stipulation set by the football star.
Ronaldo only performs a few football tricks, probably for recognition with the Japanese audience but his presence will surely be enough to see consumers flock to the product.