GiveMeSport Magazine enjoyed a successful, star-studded launch night in London last week.

Big names from the world of sport, television and film were in attendance at the Library in St Martin’s Lane, with the first issue on show for the hundreds of invited guests.

Cover star Danny Cipriani was among the VIPs at the private members club, and the England international fly-half thoroughly enjoyed his evening in the spotlight.

“It’s been a pretty epic evening in a high-quality venue and I’ve thoroughly enjoyed it. There’s a good crowd out tonight and a lot of people have been very receptive to the magazine,” he told us towards the end of the night.

“A lot of people have said that it’s the type of magazine you wouldn’t throw away because of the way it feels. It is a sports magazine but it does look high fashion, and there are not many print magazines out at the minute, and so for something so excellent to come out shows that this side of things is still alive.”

During the evening, Cipriani was also interviewed by the Daily Mail about his return to form with Sale.

Leon McKenzie

Professional boxer and former Premier League footballer Leon McKenzie was also in attendance, with the 36-year-old another athlete to feature in the magazine.

McKenzie discussed his career, battle with depression and foray into boxing for GiveMeSport, and also offered photographer Tom Shaw unprecedented access during a training session to help create a stunning feature.

“I think it’s been fantastically well organised and it’s a pleasure for me to be featured in the magazine. Honestly, there are some really good pictures in there and it’s a pleasure to be a part of it,” he told us on the night.

Jade Johnson

British long-jumper Jade Johnson was another athlete in attendance, and the 34-year-old was dressed to impress in the capital.

The former Commonwealth Games silver medalist reveled in the atmosphere of the evening, and also had kind words for the first issue of the magazine.

“It’s been an amazing night, everyone’s having fun and I thought that the turnout was really good and I’ve head a great time,” she told us.

"I absolutely love the magazine. The look of it is amazing. I love the fact that it’s not in the box. Sport for me is creative; it kind of transcends, it’s artistic and I think that’s what I like about the magazine. I love the black and white."

Dernbach & Roy

Surrey cricketer Jade Dernbach was another in attendance alongside teammate Jason Roy, with the pair taking things steady ahead of their T20 quarter-final on Saturday - which they went on to win.

The England fast bowler went on to describe the evening as ‘awesome’, and was a big fan of the style on show in the magazine.

“It’s been absolutely awesome; a great turnout and a great venue. Very quirky, a nice place and it fits the event perfectly,” he said.

“I think it’s just different to a lot of other magazines out there. People are looking and thinking these are sports pictures, and then all of a sudden now they are looking funky and are appealing to something more than just a sports fraternity, and I think that’s an important thing when you are trying to diversify your brand.”

Other personalities

Other sporting names to enjoy the evening were Yannick Bolasie, the Crystal Palace winger who also features in the first issue, Shaun Batt and snooker star Mark Selby. Messages were sent from Boris Becker and Rio Ferdinand were also broadcast on the big screen during the evening, with the duo unable to attend.

Lucy Mecklenburgh, formerly of TOWIE and soon to be on ITV show Tumble, took national newspaper headlines for her appearance on the evening, whilst Hollywood actor Will Poulter - star of We Are The Millers - was another to enjoy the evening.

The first issue of GiveMeSport Magazine is available for purchase now! Visit www.givemesportmagazine.com to get your copy today.

Topics:
Leon McKenzie
Shaun Batt
Sport Business
Boxing
Football
Rio Ferdinand
Yannick Bolasie