Liverpool boss Brendan Rodgers has reportedly identified AS Monaco striker Radamel Falcao as the ideal replacement for Luis Suarez, who left Anfield for Barcelona this summer. However, for the good of his career, the 28-year-old must reject a move to the Merseyside outfit.
Falcao may have dropped off the radar over the past six months because of a serious knee injury suffered back in January, but the Colombia international - who netted the winning goal against Arsenal in the Emirates Cup last weekend - is still arguably the best number nine on the planet.
Falcao must follow Suarez's lead
Luis Suarez knew that, in order to maximise his potential and win major honours before he retires, he needed to leave Liverpool this summer - even though he helped the Reds secure Champions League football for the forthcoming campaign.
Liverpool, historically speaking, are one of the most revered and iconic football clubs in Europe. Their name still carries a certain prestige thanks to their remarkable success of the 1970s and 80s, but they are no longer the force of yesteryear and haven't been for some time now.
Liverpool are not a major European force
With all due respect, Liverpool do not deserve to be mentioned in the same breath as Barcelona or Real Madrid. This is a club who haven't won a domestic league title for 24 years now.
Of course, the Reds came agonisingly close to ending their drought last season, but their decision to sell their best player - the man who scored an incredible 31 goals last season - suggests there's only one way they're heading… and it isn't up.
What made Suarez so special was that, despite his presence and star status, Liverpool teammate Daniel Sturridge was able to play in the centre-forward position - and he looked all the better for it.
This would not be the case if Falcao arrived. The South American plays in one position and one position only. But even if Brendan Rodgers offered to alter his system in order to accommodate Falcao, the prolific former Atletico Madrid star must give the Reds' boss a firm no in terms of his response.
Falcao should leave Monaco - but not for Liverpool
Falcao, like Suarez, should be playing for one of the world's biggest clubs. Real Madrid are reportedly keen - the club's president Florentino Perez is reportedly desperate to make him the latest Galactico - and this is the calibre of club the Colombian must aspire to play for.
At the age of 28, Falcao is running out of time to make his way to one of the world's biggest clubs. He certainly shouldn't be playing for Monaco, whose pitiful average crowds of less than 10,000 must be soul destroying for such a world-class performer - even if his bank balance is much healthier since leaving the Vicente Calderon last summer.
Falcao won a few major trophies at FC Porto and secured the Europa League and Copa del Rey with Atletico, but this is a player who should have La Liga, Serie A or Premier League titles to his name by now. Not to mention a Champions League winners' medal.
Watch: Radmael Falcao in action
Despite Liverpool's tempting offer, €40 million-rated Falcao must realise - and probably knows deep down - that he isn't going to win the Premier League or Champions League at Anfield.
He's entering his peak years now - and it's imperative that he makes the right decision in terms of his next destination.
But, unfortunately for Liverpool, the right decision doesn't involve accepting a move to Anfield.