In a string of recent interviews, both Triple H and Stephanie McMahon have come out and said that they do not even consider the UFC a threat at the moment.
Levesque and McMahon, executives and performers in the company, took part in a fireside chat with Senior Business Analyst Laura Martin at the Needham Interconnect Conference for investors in New York City this week and during the discussion, the topic of UFC as a competitor to WWE came up.
Triple H noted that he doesn’t feel the two are in competition, explaining why he feels they are completely different entities.
“They aren’t really a competitor to us and I explain this to our talent this way in the Performance Center and every time I say it people will say to me oh, that made it very clear for me: people like UFC, they like boxing, but it’s completely different from what we are."
The Chief Operating Officer even went on to compare his company to the Sylvester Stallone starred Rocky films.
"We are like the movie Rocky. We’re a story. We’re a great story that just happens to take place sometimes in the wrestling ring, so if you think about us less of Floyd Mayweather in a boxing match which you’ll watch one time and on pay-per-view and then once that fight’s over it’s kind of done, you know, and you’re really not going to go back and watch it a bunch of times unless you’re a connoisseur of boxing science, you’re gonna watch it one time.
"But Rocky the movie you will watch over and over and over again. It’s the story, it’s the characters. Boxing is irrelevant to the movie really. It’s a triumph story, it’s a love story, it’s all those things and that’s what we do.
"We create characters that you gravitate towards, that you connect with, that you passionately engage with, you believe in on a visceral level, whether you hate them or love them. We put them in unique storylines with creative passions and good guys and bad guys and the drama and sometimes love throws."
Stephanie then gave her opinion on the subject and brought up the point that when you pay for a UFC pay per view you have no idea what you will get. The fight you spend money for could be a complete dud and you feel ripped off. But with the scripted way that the WWE is, you will never get a bad PPV or a boring main event.
Anyone who has watched a WWE Pay-Per-View this year will tell you that McMahon is very wrong. The last couple of the companies big shows have been incredibly poor, boring and downright predictable, something that no fans would have predicted during WWE's heyday but is all too common in the PG Era.