The Telegraph are reporting that West Ham are looking to replace the injured Andy Carroll with Sunderland's Conor Wickham.
The England Under-21 striker is said to be top of Sam Allardyce's wishlist after an impressive second-half of the season with the Teesside club.
Moreover, Sunderland manager, Gus Poyet, has sent a clear message out to possible suitors that the the striker could be available if contract disputes are not solved.
Speaking to the Sunderland Echo, Poyet explained “Connor’s situation is clear. He needs to sign a new contract or we let him go – we sell him. There is nothing in between."
According to The Telegraph, Sunderland could only expect to recoup six million pounds for Wickham, who they signed for eight million pounds from Ipswich in 2011.
The 21-year-old played a crucial role in Sunderland's quest for survival in the latter part of the 2013-14 season.
After spells on loan with Championship sides, Leeds United and Sheffield Wednesday, Wickham returned to score a crucial five goals for the Blackcats.
His form for Sunderland proved to many of his doubters that Wickham could fulfill his great potential. He was commended for his performances with the Barclay's Premier League "Player of the Month" award for April.
Should West Ham fail to land Wickham, they may move for former Chelsea striker, Samuel Eto'o. However, it is thought that the Cameroon striker may have to lower his wage demands in order to complete the move.
Peter Crouch may also offer a cut-price option for the London side. He is thought to be available for a fee of close to three million pounds.