Look at the crowd reaction, look at the media reaction; there can be no denying that Maria Sharapova is the queen of tennis, and it looks as though she has a purse befitting of royalty too.
Once again the Russian beauty has topped the charts for the highest-earning female athletes, according to American financial magazine Forbes, the list takes into account prize money and endorsements between June 2013 and June 2014.
Clearly any aspiring sportswoman should try their hand with the racquet if they fancy a life of luxury, as the top 10 features just three women who don't grace courts around the world: Golfer Paula Creamer just makes it to tenth, Nascar driver Danica Patrick comes fifth and Korean skater Kim Yuna is fourth.
You would think that Serena Williams, winner of 17 Grand Slams, deserves to be up or around the top. However, despite topping the list in terms of prize money ($11 million), the American doesn't have to off-court attraction of Sharapova and even former world no.2 Li Na, who pips Serena to second.
Li Na did win this year's Australian Open and has a high marketing profile after becoming the first Asian to win a major event, her total earnings were $23.6 million.
But nobody has a bigger profile than Sharapova who pocketed an astonishing $22 million in endorsements alone, in fact she only adds a relatively minimal $2.4 million in prize money.
An astute businesswomen as well as a five-time Grand Slam champion; the 27-year-old's main off-court deals come from the likes of Nike, Avon, Samsung, Tag Heuer, Head and Evian (for whom she appeared in a sponsored music video alongside Rizzle Kicks).
Her earnings are only likely to increase into next year as well. Sharapova has been busy on Twitter and Facebook promoting her confectionery company 'Sugarpova', she even opened a temporary pop-up show for the duration of Wimbledon.
More to come
Furthermore the world no.6, formerly no.1, has had a resurgence on-court after lifting her second Roland Garros title in July and will be hoping for more glory at the US open which begins later this month.
She may lead the race at the moment, but Sharapova's competitors continue to chase her on and off-court.
Other well-off stars
On the rich list behind Serena, Li Na, Yuna and Patrick comes Victoria Azarenka despite an injury hit season, her bonuses from Nike have proved helpful.
Caroline Wozniacki may still be heartbroken after her split with recent golfing hero Rory McIlroy, but the 23-year-old Dane can be happy in the sense that she raked in over $10 million to come seventh in the list.
Agnieszka Radwanska and Ana Ivanovic come eighth and ninth respectively to complete the list in front of the aforementioned Creamer.