Miesha Tate recently changed her management company and in return, she has been rewarded with a sponsorship deal with Budweiser.
It makes her the first female fighter to be sponsored by Budweiser and it's down to her admiration for Lightweight fighter, Donald 'Cowboy' Cerrone, who has landed big sponsors constantly.
Switching to KHI is paying out
Cerrone is managed by Kevin Harvick Management Inc. (KHI), which is owned by NASCAR driver, Kevin Harvick, and they have been influential in helping bringing in sponsors from NASCAR into MMA.
Speaking to FOXSports, Tate told of how she and 'Cowboy' clinked bottles at a UFC press conference in April, after the two won their fights.
After some back and forth, Cerrone told her about KHI and the rest is history and Tate has perhaps her biggest ever sponsor.
"I can't believe this is coming together this far out from the fight. KHI is so on the ball. You can just tell the level of professionalism."
"He stuck out like a sore thumb," Tate said of Cerrone. "Everyone else had the typical MMA sponsors. … I always wondered why Donald Cerrone's management was better than everyone else."
Cerrone is good friends with Harvick, and with Harvick's influence and NASCAR links, it wouldn't be a surprise if a few fighters are rushing to try and sign up with KHI and get in early.
Tate's crossover appeal with mainstream photoshoots makes it a great deal for Budweiser and KHI and she's perhaps the second biggest name in women's MMA, after Ronda Rousey.
Rin Nakai awaits
Tate, a one-time challenger for Rousey's Bantamweight title, is set to fight the enigma that is Rin Nakai in Japan at UFC Fight Night 52.
Nakai was relatively unknown outside of Japan until she signed with the UFC and since then it's been weird discovery after discovery.
She has shot several risque videos of her training in barely there outfits and her exposure in Japan seems to be based on exposure of her body, rather than her fighting skills.
She's undefeated and was the 'Queen of Pancrase' but some have called into question her record, with Pancrase often making random rule changes sometimes just before fights.
One thing is for sure though, she looks huge for a women's bantamweight fighter and she should be able to control the fight with her raw strength. She has six submission victories from her 16 wins, with four KO wins and six decisions as well.
She'll have the home crowd advantage in Saitama and will be Tate's biggest test outside of Rousey but even if Tate loses, she's sure to have the best after party.