WWE are set to change their logo for the first time in over a decade on Sunday night at SummerSlam as they officially switch to the WWE network logo.
The logo has been part of the network since it's launch in February, but the company decided SummerSlam was the perfect time to unveil it.
Stephanie McMahon talked about the logo change this week as she spoke to Variety, the Chief Brand Officer said: “The new logo is a representation of the evolution of the WWE brand. Everything from the hard edges and the sleek coloring expresses a contemporary feel and demonstrates we’re always looking ahead."
The principle owner of the WWE also noted that WWE didn't originally plan on having the WWE Network logo represent the entire company but they had "a wonderful response" to it in January and "it represented everything we wanted to say to the marketplace" so they went with it. She also said that they kept the red & black colors because it's been a staple of the company for 15 years, representing "the bold nature of what we do."
The logo has been met with mixed reviews by fans, with some thinking it is a bold move as WWE looks to move on with advances in technology and look towards putting the foundations down for the future of the company.
As of SummerSlam this will now be WWE's official logo, the former one and the one many fans have grown up with will now be officially retired. The WWE World Heavyweight Championship belt is also set to be retired very soon as Triple H attended a photo shoot last week holding what is thought to be the new title belt.
The new belt has the new logo on and looks much like The Rock's version of the WWE Championship, it will make it easier for the superstar holding the belt because they will no longer have to carry the two and could be seen as early as Monday Night on Raw if Brock Lesnar wins the World Title and decides to unveil the new WWE title in a celebration on Raw.
WWE seems to be changing a lot lately with rumours of the United States and Intercontinental Championship belts set to be unified in the near future. If they are there will also likely be a new title belt for the appropriately named title. WWE do look to be looking to the future as the network and the logo change are an example of.