Puma’s Twitter marketing campaign backfired yesterday as a controversial messages were sent to users including striker Radamel Falcao who seemingly described Liverpool as 'w**k'.
The campaign consisted of sponsors Puma Football encouraging their followers to tweet them in exchange for a digitalised autograph image of some of their high-profile stars including Falcao and Borussia Dortmund's Marco Rues, with replies directly sent to Twitter usernames.
However the campaign soon proved disastrous as Twitter users latched on to the fact they could temporarily change their usernames in order to receive humorous replies.
In addition to Radamel Falcao other top players such as Mario Balotelli, Marco Reus, Sergio Aguero and Cesc Fabregas were involved Puma’s social media marketing gaffe.
Among the personal responses received was one who had changed his name to "Liverpool are w**k' in order to receive a compromising autograph from Falcao, who has been linked with a move to Merseyside.
Marco Reus was also mixed up in the controversy when one user who changed his name to 'Cocaine' and received a digital autograph with the message 'couldn’t do it without you’ causing nightmare publicity for Puma as well as the player.
Rather uncharacteristically Balotelli did not get majorly involved in the act, with the Italian striker previously no stranger to social media mishaps having previously been seen posing with a shotgun in an Instagram post recently