Someone at Puma may be due to receive their p45 in the morning after a marketing campaign went severely wrong.
Fans across the Twittersphere had a laugh at the expense of some footballers after Puma invited users to tweet their favourite stars using the hashtag Fastergraph, promising personalised replies from the players.
Tweets were randomly selected and sent back through an automated system, in the form of a digitally autographed picture which led to fans temporarily changing their Twitter names, tricking the system so send out lewd messages.
Arguably the pick of the bunch, which included Man City striker Sergio Aguero sending out a message to someone named 'GIROUDISBETTER' , was Marco Reus, who sent out a message which said: 'Cocaine, I couldn't do without you!'
There was also a message from Cesc Fabregas, who appreciated the support from someone named : IspreadEbola.
Those responsible will probably be a lot more selective in their approach to similar campaigns in the future, as people certainly got one over on them on this occasion!