Nevertheless, FIFA will be hosting a conference on sporting ethics, the first of its kind, in the FIFA headquarters in Zurich, Switzerland.
A New Leaf
The first-ever “World Summit on Ethics in Sports” conference is being organized by a Belgium based public interest foundation “World Forum for Ethics in Business.”
FIFA President Joseph S.Blatter will open the conference for a large group of celebrated athletes including former Germany star and celebrated coach Felix Magath and multiple Olympic medal winner Gustavo Borges.
The World Summit on Ethics in Sports will not only have big name athletes but an assortment of academics and sporting executives debating in long panel discussions.
Speakers and panelist include: Luis Moreno Ocampo international criminal prosecutor, Fahri Saatcioglu professor for molecular and cell biology and department head of molecular biosciences for the University of Oslo in Norway, Jo Leinen a member of the European Parliament as well as 35 other guests already registered.
A New Focus
“Ethics and integrity are essential in the world of sport and are topics that have continued to gain importance for FIFA and the football community in recent years," said FIFA President Blatter.
"We therefore welcome the opportunity to host this special summit and look forward to a fruitful debate among international experts on these important topics.”
During the World Summit on Ethics in Sports, athletes and organizations that epitomize “the importance of human values and ethics” in the sporting arena will be acknowledged and awarded.
So what caused FIFA to act so uncharacteristically? Is FIFA actually trying to get its act together? Time will tell, the World Summit on Ethics in Sports starts September nineteenth.