Challenger Deep. The deepest point in the world’s oceans, over 10,000 metres down into the Pacific.
In the past, there has only been one manned descent, and that came over 50 years ago, when Rolex accompanied the US Navy on a dive to previously untouched place.
It is probably fair to say that this is not the first location you would expect to see a Canadian movie director.
But thats exactly what happened as James Cameron, director of huge blockbuster films such as Titanic and Avatar, teamed up with Rolex to take part in the Deepsea Challenge expedition.
He recorded a depth of just under 10,100 M, which is well over six miles, and had a look around the deepest point in the worlds oceans.
He was there for well over two hours, and the Deepsea Challenger that took him down carried an experimental Rolex diver's watch, which ensured he knew exactly how long he was down there for, and worked perfectly throughout.
As well as this, there are several other plans in the pipeline.
In the winter, a team headed by Rolex will be heading to Greenland for the duration of this season. For those who may be unfamiliar with the climate there, temperatures in winter can drop as low as °C-20
They will be diving from the surface to the greatest depth possible below the ice, and will set off in January 2015.