At this time of year; news of multi-million transfer tussles, contract negotiations and record deals certainly aren't unusual. Football is in its crazy time but we aren't accustomed to see it happening in tennis.
While Manchester United are busy trying to secure a British record transfer fee for Real Madrid's Angel Di Maria, Andy Murray is the centre of a tussle which would see him sign the biggest kit deal in Scottish history, according to the Daily Record.
Sporting kit-wear giants Nike and Adidas are hoping to sign up the British No.1 with a contract worth around £50 million.
The 27-year-old is currently tied to German company Adidas, but his contract with them runs out in November and a renewal certainly isn't a done deal.
The company have a number of high-profile individual and team sponsorships; they include Lionel Messi, Steven Gerrard and David Beckham. Murray is arguably the biggest name in tennis for Adidas but the likes of Caroline Wozniacki and Jo-Wilfried Tsonga also have full sponsorships.
“We are talking to Adidas along with several other manufacturers and hope to announce something in the coming months," the Daily Record have quoted a source close to Murray as saying.
Any deal that is made is likely to vastly inflate Murray's bank balance. In 2009 his contract with Adidas was and is worth around £4.5 million per-year, but another five-year deal could be doubly fruitful.
The former world no.3's success since 2009 has made him hot property in the endorsement market. After four final defeats, Murray made it fifth time lucky at the 2012 US Open when he defeated Novak Djokovic in five sets at Flushing Meadows.
Even more of a famous event was his win at Wimbledon last year when he became the first male Brit in over 70 years to lift the trophy a SW19.
It is perhaps a stroke of fortune that Murray's contract renewal has come at this time. After all, the world no.9 is suffering a slump in form, his London win in 2013 was his last title. If it was any later and form hadn't have improved then he may not have been such an attractive proposition.
Maybe the motivation of a new contract could do the trick for Murray in New York this year. The eighth seed faces a tough draw in order to repeat his heroics from two years ago. Rogers Cup winner Tsonga and world no.1 Djokovic are potential opponents before the semi-final stage.
First up, however, is Dutchman Robin Haase who has only won a single match at the US Open in his entire career.