Kevin Love today gave an insight into his decision to swap the number 42 jersey number for the more obscure choice of '0'.
Speaking as his new NBA franchise the Cleveland Cavaliers officially unveiled him to the watching world the 2014 All-Star explained the decision in simple terms.
And no it doesn't seem to be a thinly veiled tribute to Russell Westbrook or Damian Lillard:
"I thought this was a chance for me to start fresh... number zero is the right fit for me," Love told the gathered media Tuesday.
No more 42
Kevin Love has been associated with the number 42 up until this point, playing with the number emblazoned across his chest since debuting in the NBA with the Minnesota Timberwolves back in 2008.
His affiliation with the number goes back even further however, with Love taking extra measures to ensure he could wear 42 during his time with UCLA.
The School had retired the number back in 1996 in honor of former player, and one-time NBA Champion, Walt Hazzard but Love took it upon himself to gain permission from Hazzard to wear 42 - which he did with great success during his one year in college basketball.
New start at the Cavs
Having gained all-star honors on three occasions during his six year NBA career, as well as being selected to the All-NBA Second Team on two occasions (2012,2014) whilst wearing the no.42 it certainly isn't due to bad luck that Love has opted for change.
More likely, the man who instigated a move away from the T'Wolves this NBA offseason because he craved a run at the title is simply opting for a new number at a point in his career which could prove to be one of its defining moments.
Linking up with the likes of LeBron James and Kyrie Irving in Cleveland Kevin Love, after a long-protracted chase for his signature, has suddenly gone from star of an NBA also ran franchise to a key figure in a roster currently predicted to go all the way in 2014-15.
From hero to zero
Kevin Love is far from the first NBA player to opt to play with the number zero of course.
Indeed at present there are nine other players in the NBA wearing the no. 0. From fellow all-stars Westrbrook and Lillard to Jeff Teague in Atlanta and Lakers fans favorite Nick 'Swaggy P' Young Love joins a fairly impressive roster as such.
One other player who, until last season at least, wore the rather unusual number is Shawn Merrion.
Merrion of course is another new recruit at the Cavaliers this offseason. Unfortunately for the former Dallas Mavericks man however it looks like a new number is on the cards after Love's decision.
We hear the no. 42 is free.