LeBron James has been the face of the NBA for several years now, with his return home to Cleveland this offseason just the latest in a long line of show-stopping moments in a career which has delivered on all fronts since appearing on the SI cover whilst still in high school.
As a bonafide star of the league LeBron has of course taken up numerous opportunities away from the court in the years since, with business investments, sneaker deals and movie roles all coming his way.
Taking a step back
But, according to LeBron James' management - specifically business partner Maverick Carter - the former Miami Heat star will be taking a step back from such distractions for an extended period of time as he looks to help bring success to the Cleveland Cavaliers second time around.
Speaking to The Hollywood Reporter Carter made it clear where LeBron James' priorities lie:
"Basketball and turning Cleveland into a winner is first, second, third and fourth priority for LeBron."
With James having been set to be heavily involved in a number of projects in the coming months the Reporter notes that the Cavs star is set to relinquish his role in many of these to a certain extent.
Those included are the animated series 'The LeBrons', his Starz comedy Survivor's Remorse and the highly-anticipated Kevin Hart movie 'Ballers'.
In the case of the latter project is appears James will simply put of his involvement (as potential co-star to Hart) until the summer of 2015.
This is a blow to those projects with LeBron James' star quality an obvious benefit during the publicity phase. But the news will be music to the ears of Cavs fans who must be delighted to hear just how seriously James is taking their title challenge ahead of the 2014-15 NBA season.
The Cavaliers have enjoyed a radical overhaul this offseason with last season's Eastern Conference also rans now expected to challenge deep into the 2015 playoffs following the addition of not only LeBron James, but fellow 2014 All-Star Kevin Love.
The franchises decision to offload 2014's number one draft pick Andrew Wiggins in the trade deal to acquire Love signalled their intent to challenge right away under new coach David Blatt. And with LeBron's representatives now highlighting their own player's commitment to the cause their fans have every right to expect to see Cleveland's name at the top of the standings for long periods of the regular-season.
Maverick Carter was keen not to dismiss LeBron's movie potential entirely when speaking this week however:
"He's a player, but he also approaches basketball from an entrepreneurial standpoint," explained Carter.
"Because as much as he loves playing — and he would probably play for free — he knows it's also a business. He's going to pick roles that fit him; he wants to work with people he admires. But he also understands it's a business."
With James having spent a period of this summer filming for a cameo role in the upcoming Judd Apatow movie 'Trainwreck' it certainly seems he is keeping his options open for when his career winds down.
But for now at least his main focus is clearly on adding to those two NBA rings in his possession, and doing so as quickly as possible.