Floyd Mayweather was challenged recently by 50 Cent to a pretty unique ALS Ice Bucket Challenge - if he could read one full page of Harry Potter then the rapper would donate $750,000 to charity on his behalf.
50 Cent's offer was in reality little more than the latest blow in the duo's increasingly bad-blooded feud and Mayweather of course opted against the humiliation of reading aloud from the famed children's book.
The boxer's father did tell 50 Cent exactly what he could do next time he took exception to Mayweather Jr.
Speaking today though the undefeated superstar had some advice of his own for 50 Cent - laying out exactly what the rapper should do with the $750,000.
And for once Floyd Mayweather Jr. took the higher ground - telling his nemesis to hand the three-quarters of a million over to the family of Mike Brown, the young African-American whose death sparked the recent unrest in Ferguson:
"I was thinking of something, you know, when you asked me about 50 Cent. If you want to donate money, donate money to the Mike Brown family," Mayweather told reporters at a Las Vegas media day.
"I shouldn't stop you. Our company, me and Leonard (Ellerbee), we have been donating hundreds of thousands of dollars to different organizations for years without any media, without getting credit... The best thing for 50 Cent to do, and there are no hard feelings, is to give that $750,000 to Mike Brown's family," reiterated Money Mayweather.
Mayweather on Ferguson
The shooting of the 18-year-old Mike Brown in Ferguson, Missouri in August has led to widespread protests in the city with the question of racial equality once again at the forefront of the American psyche - and it's newsrooms.
Floyd Mayweather, despite his tendency to flaunt his untold wealth, is all to aware of the struggles that many within the US continue to face and was spoke openly on his own children's futures:
"It was a very, very bad situation, the Ferguson thing."
"I like to sit down and talk and communicate with kids on a regular basis, about being fair, etiquette, honesty. Because as I was saying before, it's a very, very bad situation."
"I'm fortunate, because I happened to be on my own at 16 and I survived everything. My life was a roller-coaster ride, but I'm here, and I'm happy. I can't see my kids going out in the real world, not at 18. My son is not that far from 18. For my children, I don't want to see them leaving the home until they're at least 21."
Mayweather's management themselves addressed the 50 Cent challenge, insisting that there was no benefit in Mayweather responding - especially with the boxer focussing on the much anticipated re-match with Marcos Maidana slated for September 13:
" I know firsthand, as does anybody who has anything to do with our promotion, our business, that when it comes to reading, Floyd can read perfectly fine," said the CEO of Mayweather Promotions Leonard Ellerbe.
The ball is now most certainly in 50 Cent's court, and it would seem appropriate for him to take Mayweather up on his own 'challenge' and hand over that $750,000 to those less fortunate than the two mega-rich stars.