To say that Cleveland Browns Quarterback Johnny Manziel has gone too far is a phrase that could probably be used many times a day.
It seems that we barely get a day where the eccentric rookie isn't making some kind of headline.
With just days before the Browns kick off their new season against the Pittsburgh Steelers Manziel has launched another 'outrageous' campaign.
He is known by many names, Johnny Football, rookie and now even back-up which I'm sure he's less than pleased about.
Manziel has gone far enough in the past to try and actually trademark several slogans which have been associated with him during his football career.
Now he has tried to trademark his tenth which may just be a step too far for him to claim to be just yet.
The trademark is 'Johnny Cleveland' and Manziel's company JMan2 Enterprises LLC, are trying to gain the rights to the slogan.
While they are still waiting for their case for the name 'Johnny Football' to be officially trademarked, they have launched another fairly audacious effort to crown Manziel the pride of Cleveland.
Yet another name?
Johnny Cleveland will be the 10th trademark that Manziel's company is trying to secure and some of his names are fairly questionable.
He is widely known as Johnny Football and after an impressive performance in game one, his successor with the Texas A&M Aggies Kenny Hill has been linked with the name.
Other names linked with the first year player in Cleveland include JFF, ManzIIiel and of course the reference to the Texas A&M stadium.
The newly renovated Kyle Field is often referred to as the 'House that Johnny built' which is a trademark that is currently being disputed.
Really Johnny Cleveland?
Naming himself after the city that he was drafted too just few months ago is a bold move from Manziel but could it also be questioned?
Well for starters, one man named Brian Hoyer may question his title as the biggest football name in Cleveland since he has beat out Manziel to the starting position for the Browns.
Also I'm fairly confident there will be another man who came to Cleveland this summer who may feel that the city should really be named after him, an Ohio native.
A certain man who will wear the red of the Cleveland Cavaliers, a certain man called LeBron James.