Rolando Aarons is a name that Premier League enthusiasts across the globe may not be too familiar with just yet, but that has not stopped reports suggesting that the Newcastle winger has become a transfer target for both Liverpool and reigning champions Manchester City.
18-year-old Jamaican-born Aarons joined the Magpies from Bristol City in 2012 and only made his top-flight bow as a substitute during the defeat to Manuel Pellegrini's charges at St James' Park in August.
His second runout for Alan Pardew's senior team came in the thrilling 3-3 draw with Crystal Palace at the same venue last weekend, with Aarons further underlining his significant potential by notching Newcastle's second goal in that match.
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After only a brief but exciting introduction to top-flight football, The Daily Star - who claim that Aarons has already drawn flattering comparisons with a certain Raheem Sterling - report that he has now being targeted by Liverpool and Manchester City as well as Bundesliga outfit Schalke.
Quite when or indeed how one of these three outfits may decide to make their move is not specified, although it seems likely that they may want to see how Aarons develops at Newcastle as the season progresses and not simply be content to be seen making a rather kneejerk reaction to two short cameos.
Pardew and Newcastle will presumably be very eager indeed to keep hold of such a promising young talent, particularly given that he is yet to really make his presence felt on a consistent basis.
Change may well be afoot once again in the North East under the reign of unpopular owner Mike Ashley, however, with bookmakers having significantly slashed the odds on Pardew to finally be given the sack if he cannot improve Newcastle's fortunes in the coming weeks.
Liverpool's interest in Aarons is not a particular surprise when you consider who currently occupies the managerial dugout at Anfield.
Brendan Rodgers - who spent many years as a reputable youth coach with both Reading and Chelsea - is known to value the contributions of younger players, with the signings of Javi Manquillo and Alberto Moreno clearly demonstrating that commitment.
And while a switch to Liverpool may appeal for that very reason, Aarons - if he is already thinking of moving on at such a preciously early stage of his career - will presumably be cautious and extremely wary of the potential pitfalls associated with a transfer to Manchester City.
A relentless pursuit of silverware driven by countless expensive signings and a squad boasting arguably the best strength-in-depth in across the entire Premier League makes it very difficult indeed for youth to make their mark at the Etihad Stadium, as Jack Rodwell - who recently completed a £10 million move to Sunderland after two miserable years at City - will no doubt testify.
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