Atlanta Hawks owner Bruce Levenson has reported his own racist comments to the NBA and will sell his controlling stake in the Eastern Conference team it has been revealed today.
ESPN's Darren Rovell broke the news via Twitter Sunday afternoon, and with the league doing their upmost to promote racial equality in the aftermath of the Donald Sterling saga earlier this year it appears Levenson has fully admitted to his wrongdoing.
The Atlanta Hawks owner, who has held the position since 2010, admitted to sending an email in which he made a number of racist remarks.
According to Rovell, Levenson accepted he was wrong to have sent the message in which he said the Hawks' "white fans are more valuable than our black fans."
In the same message Levenson also made further stereotypical remarks such as:
"White fans may be afraid of our black fans."
The email in question is believed to date back to 2012.
The news that another NBA owner has been such derogatory remarks regarding Africa-Americans will be of great concern to NBA Commissioner Adam Silver.
Just weeks after the conclusion to a bitter and prolonged battle to rid the league of former Los Angeles Clippers owner Donald Sterling, Silver must surely have hoped he could count on the rest of the NBA franchise's owners to be of better standing.
Whilst there does not appear to be any likelihood that Levenson will put up the same fight as Sterling to remain in control of his NBA team, the revelation is surprising considering the Atlanta Hawks' owner's own comments on the Sterling situation recently.
Back in April Levenson told reporters that he would vote to oust Sterling from the NBA, insisting that he himself had "zero tolerance for bigoted racial comments."
With Sunday's news these remarks seem slightly hollow now.