Paco Alcacer is set to be offered a new deal at Valencia, with the club seemingly eager to banish building Premier League interest in his signature.
According to recent reports from Spain cited by talkSPORT, both Arsenal and Chelsea are looking to increase their interest in the striker - a factor that has led to Los Murciélagos preparing an improved contract for one of their most promising young talents.
Indeed, it is suggested that such a deal will include a payrise for the player as well as an increased buyout clause that, if agreed to, will mean that no potential suitor can sign Alcacer in the future for less than £25 million.
Ensuring that they safeguard the future of Alcacer would certainly be a wise move on Valencia's part, although one would presume that there is no guarantee that the player will agree to extend his stay at the Mestalla in the wake of mounting interest from some of European football's most reputable clubs.
The 21-year-old - a product of the La Liga outfit's youth system - scored six goals in in 23 appearances last season after impressing out on loan at Getafe and got off the mark for the 2014/15 campaign with the opening goal in Valencia's comfortable 3-1 triumph over Javi Gracia's Malaga last weekend.
As well as building a positive reputation for himself at domestic level, Alcacer has also begun to make a real impact on the international stage.
Having only made his senior debut in the 1-0 friendly win over France in Paris on Thursday, he showed remarkable confidence to notch his first goal for Spain during their 5-1 Euro 2016 qualifying rout of Macedonia on Monday night.
While Alcacer is unquestionably showing excellent signs of rapid development, it remains to be seen if either Arsenal or Chelsea would be willing to invest £25 million in his services during a future transfer window.
Jose Mourinho moved to drastically alter his strikeforce over the summer, in an obvious attempt to remedy the goalscoring issues that ultimately cost the Blues the chance to win the Premier League title during the Portuguese's first year back at Stamford Bridge.
Out went the quarter of Demba Ba, Samuel Eto'o, Fernando Torres and Romelu Lukaku, whilst club legend Didier Drogba and £32 million Diego Costa were brought in to fill the void.
Arsenal, meanwhile, left it until the final few hours of deadline day to strengthen their own options in the final third with the late acquisition of Danny Welbeck from Manchester United.
The recent injury sustained by first-choice forward Olivier Giroud had left Arsene Wenger worryingly short in that particular area and supporters were becoming visibly agitated by the inadequacies displayed by young Yaya Sanogo.