Last week Manny Pacquiao gave boxing fans the world over hope that a long-awaited fight against nemesis Floyd Mayweather could finally be on the cards.
Speaking at a media day organized to promote his fight against Chris Algieri, the Filipino star revealed that "serious negotiations" with Floyd Mayweather Jr.'s people were on going.
Unfortunately it seems that the hugely anticipated fight between the two long-standing rivals may be as far away as ever, with Money Mayweather himself labelling Pacquiao and his promoter Bob Arum liars.
"All lies" was the simple response Boxing reporter Ben Thompson got when he posed the possibility of a Pacquiao fight to the undefeated American this week.
Whilst a fight between the two legends of the sport would be a surefire ratings winner, as well as offering a huge payout for both Mayweather and Pacquiao, the response from the former shows that the dream is no nearer becoming reality - no matter what the Filipino and his team say.
Mayweather leading the skeptics
Many believe that Pacquiao's words in New York last week were simply an attempt to generate interest in his upcoming title bout against Algieri and, with every major sporting publication running his quotes, it certainly worked.
Moreover, the actions of Floyd Mayweather on social media Tuesday seem to suggest he shares in that cynicism.
The 46-0 fighter re-tweeted Thompson's article on his official Twitter account, along with a simple but revealing message:
"Don't believe the hype!"
There is certainly a feeling that Pacquiao's upcoming November fight against the relatively unknown Algieri is lacking that x-factor, what with his opponent's lack of front-page potential and Pacquiao's own dwindling pay-per-view interest.
So then what better way to generate some copy (and interest) than by dropping a hint that one of the most eagerly-anticipated fights in boxing history could be drawing closer?
With Arum well-versed in the nature of boxing promotion it isn't too far of a stretch to suggest he was behind Pacquiao's willingness to discuss the Mayweather negotiations.
Having said that, with Mayweather himself in action in Las Vegas this weekend against Marcos Maidana his own decision to re-tweet an article on the subject could be seen as just another attempt to boost interest in his own fight.