The Jon Jones situation is an interesting. The light heavyweight champion has held the belt for the longest amount of time in the history of the division and is the pound for pound best fighter in the UFC bar none.
But Jones still walks to the octagon to a chorus of boos and suffers from an extreme lack of popularity.
According to UFC commentator Joe Rogan, one of the reasons for Jones' lack of love is racist fans.
Don't Understand It
"I don't know why Jon is not more loved or popular than he is," Rogan said on his podcast. "I don't understand it. In my opinion, I will never miss a Jon Jones f***ing pay-per-view. I've heard people say, 'Oh, he's cocky. He's this and [that].'
"I wonder what the f**k is going on with that and I'm going to throw this out there, I'm just going to say it: I wonder how much of it is racism. I really do.
"You know why? Because I think they look at him as this cocky black guy and I think a lot of people have an issue with that. I think that if he was a white guy and he was doing the same thing, a la a Chael Sonnen, I think he would be way more popular."
"I just always found it odd when everybody would get upset at him and say that they didn't like that 'he's cocky.' He's 25 and he's the UFC's light heavyweight champion. He's the youngest ever UFC champion. He destroyed Shogun [Rua] to win the title and I mean destroyed...I know I'm going to get a bunch of hate tweets. 'F**k you and your f***ing bulls**t. What do you got? White guilt? Calling out racism?'
"I'm probably going to get an equal amount from 'the Aryan race,' mad at me for defending Jon Jones, 'The cocky negro.' I really think there's something to that. I think people want a guy who is so physically gifted and young and brash and black and rich, they want him to have more humility or fake humility, as it were."
It certainly is an interesting point to bring up and one that could cause some good conversation. If you think back to the NFC Championship Game, where Richard Sherman showed his skill to make a key game-winning play then talked himself up after people were crying thug on Twitter and in the media for weeks after.
So are racist UFC fans, consciously or sub-consciously, to blame for Jones' lack of popularity? Tell us what you think in the comments below...