When WWE first started out, it managed to develop successfully and gain huge popularity, now this is mostly achieved through the use of social media which it focuses on.
With regard to having an instant connection to the WWE Superstars, following just a handful of them on Twitter gives a real insight into what their characters are really like as well as their personalities.
Wrestlers on Twitter
Current US Champion Sheamus can often be seen having exchanges with fellow WWE Superstar Cesaro as well as using his account to promote the large amount of charity work he participates in.
WWE Diva Paige also uses Twitter on a regular basis as a way of interacting with her fans by tweeting them or retweeting something they have said about her as well as sharing news about herself and her whereabouts.
Twitter enables both Superstars and members of the WWE Universe to connect instantly as well as enabling fans to keep up-to-date with news and events regarding the industry.
This was particularly the case with the launch of the WWE SuperCard game, another use of media which WWE has succeeded in promoting.
The game which, like Twitter is free for WWE fans to use, was mentioned regularly on Monday Night Raw, Smackdown and pay-per-view events.
This advertising allowed the WWE Universe to become aware of the game as well as being able to share their thoughts and achievements on it through social media. Again, a new and innovative way the company has fulfilled the needs of its followers.
Success of the WWE Network
Another plug which WWE often use during their weekly shows and monthly pay-per-view events is that which mentions the WWE Network.
Probably the most successful of the industry's most recent projects, the WWE Network is now available in over a staggering 170 countries.
The network, which is of course available for the infamous $9.99, enables WWE supporters to watch archived footage from years of wrestling as well as giving the subscriber exclusive access to pay-per-view event news and footage.
WWE most certainly know how to meet the demands of their followers when it comes to media interaction and for now at least, we are fortunately able to enjoy WWE in so many ways and on so many platforms that were not previously available.